Somewhere in between Lenapehoking & Borikén.
I am a Puerto Rican community organizer, nonprofit fundraiser, and doctoral researcher building toward futures where communities stay, thrive, and determine their own destinies on their own land.
Before you expand, you tend the roots.
currently
organizing & fundraising
Development & Communications Manager
Kensington Corridor Trust
consulting
Founder & Principal Consultant
Raíces Consulting LLC
research
Doctoral Researcher
Geography, Environment & Urban Studies · Temple University
about
Jasmin Vélez is a Puerto Rican practitioner-scholar, organizer, and researcher rooted in Kensington, Philadelphia. Her work asks a single question in many forms: what does it look like for communities to stay, thrive, and determine their own futures on their own land?
She is Development & Communications Manager at Kensington Corridor Trust, Philadelphia's first neighborhood trust, which moves commercial property into community hands along Kensington Avenue.
As principal of Raíces Consulting LLC, she partners with land trusts, community organizations, cultural institutions, and funders on community-based research, oral history and archival projects, engagement design, and bilingual storytelling.
Jasmin is a PhD candidate in Geography, Environment & Urban Studies at Temple University. Her dissertation follows Puerto Ricans in Philadelphia and Puerto Rico through gentrification, displacement, and the vaivén of diaspora life.
She holds an M.A. in Medical Anthropology from the University of Colorado Denver, where she studied land and identity with multigenerational coffee-farming families in Puerto Rico.
Off the clock, she grows food as La Jardinera Boricua and writes Tending the Roots, a newsletter on land, memory, and the garden.
consulting
Rooting
Research & Archives
Oral histories, place and land histories, storymaps, and community archives that keep knowledge with the people who hold it.
Pollinating
Engagement Design
I design the process, and your team leads it: power and asset mapping, facilitation guides, and workshops that grow your own leaders.
Blooming
Communications
Bilingual stories, reports, and materials that turn research into something people act on.
land & roots
I have always loved growing things.
The work taught me what I was doing.
Growing was never something I came to; I truly believe it was already in me. What the organizing work gave me was language for what I had always known: that to tend a garden is an act of resistance, of care, of joy, of history, of culture. Of refusal and abundance at the same time.
La Jardinera Boricua is my ongoing account of that relationship — learning to grow, to save seeds, to cook from what the soil gives, to understand the land not as a concept but as something you know in your hands and your body. It started in a row home in Kensington, in containers on a stoop, in every inch of space I could find. It is still becoming.
This is not a credential. It is a practice. And the learning is ongoing.
La Jardinera Boricua
@lajardineraboricua
Growing things. Saving seeds. Cooking from the garden.
Learning what it means to tend the land as a Puerto Rican woman.
seed saving
Keeping the lineage alive
Saving seeds is an act of memory. Every tomato, every pepper, every flower returned to envelope is a small refusal of dependence — and a bet on next season.
cooking from the garden
From soil to table
Growing what you eat changes your relationship to food, to labor, to abundance and scarcity. The kitchen is part of the garden. They are not separate rooms.
environmental justice
Why growing is political
Access to land, clean soil, seeds, and space to grow are environmental justice issues. The garden is not separate from the research. It is the research, lived.
where it deepened
Puerto Rico & the coffee farmers
Before I had my own garden, I spent time in Puerto Rico with multigenerational coffee farming families — listening to how they talked about land, labor, and identity across generations shaped by colonial dispossession. I was there as a researcher. I left as something else.
What those conversations gave me was an understanding that the relationship to land is never just agricultural. It is ancestral, political, and deeply personal — especially for Puerto Rican families for whom land has been taken, managed, and legislated by outside forces for over a century.
La Jardinera Boricua is, in part, my attempt to work that out in my own hands.
MA thesis
Reimagining the Jíbaro: Postcolonial Identity in Puerto Rico and the Specialty Coffee Market
15 interviews with multigenerational coffee farming families. University of Colorado Denver, 2017.
writing & public scholarship
Community Centric Fundraising
Gentrification: When neighborhood changes aren’t shaped by us and are no longer for us.
Public scholarship · Philadelphia
Academic
Spatial Solidarties at the PRSA 2024 - From History to Group Chats: Exploring Resistance Across Geographies & Space
Temple University · in progress
Dissertation
Digital Archiving & Projects
Vámonos Pa'l Monte ("Let's go to the Mountain")
• Collaboration with the Mural Arts Program.
» Deliverable: Resistance Slogans for Performance & Storymap.
Teaching
Sustainable Cities · Temple University
Instructor of record · asynchronous
get in touch
Let's connect.
Whether you're interested in working together through Raíces, reaching out about research, or connecting around shared work in land justice and environmental equity — I'd love to hear from you.
Raíces Consulting
Plant with intention. Grow with community.
Available for research, archival, engagement design, and communications projects. Sliding scale available for grassroots organizations.